Author's boutique of refined Chinese tea
Increasing the turnover while maintaining maximum profitability each month

E-commerce UI / UX for

An e-commerce project that reimagines the online shopping experience for tea connoisseurs. With a focus on the expertise of the tea house founder Roman Bely and the first-person content presentation.
100% tea delight
People come to TheTea for an exclusive tea that has been tasted by the darn few. We decided to relaunch the website and focus on moving the offline buying decision-making process (personal advice from a tea guru, poetics of flavor descriptions) to the website's user interface.
An inspirational resource that spreads the values of TheTea and its founder
Clear and visualized navigation, customized service pages
Separately developed version for mobile devices
Emotional design for promo elements
Product placement "in the spotlight"
Head of the agency
Not an online store that sells tea, but a real tea store
Roman is a passionate and dedicated tea fan. His sincere love for good tea and unprecedented perfectionism defined our approach. Starting from the development of the prototype, we aimed to reveal the soul of tea, its features and differences with the help of UI and UX tools. And also we’d like to make the site visitor want to try every tea category and every kind of tea.
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Tea packaging branding

More than 100 packages for various types of teas in six categories are based on visualization of tea harvesting sites.
Mount of Immortals or the Taiwan Island?
To design the illustrations on the labels, we used images and landscapes of the provinces or regions in which each type of tea grows.
The actual tea leaf shape correlates with the graphic elements in the illustrations.
Each of the 6 product categories is color coded
It took only two iterations for the concepts to find the right way
Modularity of illustrations has reduced production budget
Art Director
Detailed and atmospheric style
It was important for us to make each sticker unique, but in such a way as to keep a single collection belonging. For this we have created a special design development process – a modular environment with a number of typical rules for positioning and placing components. This allowed us not only to complete the main task, but also to render all the packages faster than planned.
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