Call-to
+38 050 447 12 82
Discuss
your project:
+38 050 447 12 82
in messengers:
Contact us

New Tea

Distributor of Cool Chinese Tea and Brewing Gadgets
Our
task
Build a brand and help it become â„–1 in your industry in all digital metrics (spoiler alert: it worked out)

Tea e-commerce
newtea.ua

Development of the TOP-1 e-commerce platform in the premium tea niche in Ukraine.

Tea e-commerce newtea.ua

01

Development of the TOP-1 e-commerce platform in the premium tea niche in Ukraine.

Newtea.ua 3.0 on Drupal 11

Newtea.ua 3.0 on Drupal 11

The third version of the site that we have developed for New Tea since its launch in 2016. A complete redesign and a modern tech stack ensure stable performance and easy maintenance. Distributed software architecture with CMS Drupal 11 and Nuxt 3 (Vue.js 3).

Website
Newtea.ua 3.0 on Drupal 11
Average check
+27%
Failure rate
-18.5%
Engagement rate
+10%
Average session duration
+8.3%
Views per session
+31.6%
Income
+67.5%

Why is newtea.ua a top tea e-commerce?

1
The most comprehensive tea presentation on the product page, allowing customers to feel both the taste of the tea and the passion of its founders – Yevhen and Olesia.
2
The coolest multi-level loyalty program in the niche, designed to keep customers with us forever.
3
Maximum order processing tools for store administrators.

Product page

Product card
Product card
Mass actions with products can be performed quickly using an import-export file in Google Spreadsheet connected via our custom API.

Multi-level loyalty program that makes customers fall in love with the brand

NT-Club combines the tea store catalog with user accounts, where users can track their discounts and bonuses. Product pages include dynamic frames linked to the user’s personal progress in various achievement types.
Multi-level loyalty program

The process of earning larger discounts is gamified: users complete quests, try different teas, leave reviews, and collect NT-points for purchases. Discounts are calculated and automatically increased upon meeting certain conditions, such as purchasing different products or reaching specified levels in the loyalty program. The logical core of the loyalty program is fully editable from the admin panel.

Multi-level loyalty program
Multi-level loyalty program

Flavour map

Designed for enthusiasts of complex teas such as pu-erh. It’s integrated into the online platform, letting users explore subtle tea notes and gain a deeper appreciation of the tea’s complex flavor profile through an interactive visual map.
Flavour map

Game mechanics: selector and tests

No traditional tea catalog asks: “What to brew on a snowy winter evening while watching a series?” or “What is needed to do the impossible?”. The New Tea selector provides answers and recommends the best tea varieties for these scenarios.
Game mechanics: selector and tests
Game mechanics: selector and tests
Game mechanics: selector and tests
Game mechanics: selector and tests

Faceted catalog navigation

Built on a custom Drupal module, it supports various scenarios for selecting tea and related products.

Faceted navigation in the catalog
Faceted navigation in the catalog
Faceted navigation in the catalog

Business capabilities

Maximum integration of everything with everything

We developed software solutions for integrating external services with the Drupal system of newtea.ua: Nova Poshta, Checkbox, LiqPay, TurboSMS, SMS Fly, Google Sheet, Google Analytics 4, as well as warehouse and ERP systems. Google Merchant Center, Google Ads, and eSputnik were also connected.

Scalability

The site is designed to quickly support the company’s expansion into new markets (multilingual, multi-currency, multi-domain, etc.).

Built-in CRM

An advanced e-commerce platform and a custom CRM system developed by us for order administration through the site’s admin panel.

Tea e-commerce site newtea.ua
Tea e-commerce site newtea.ua
Tea e-commerce site newtea.ua
VLADIMIR
The head of the Agency
The perfect website is the result of meticulous iterative work. Together with the client, we progressed from initial sales to a stable system growing 25–30% year-over-year.
The third version of NT was no simple task. A large volume of business logic, already implemented processes, and automations from the old platform needed to be reproduced and significantly improved on the new platform. We went from a raw product to a refined system and continue polishing it with the New Tea team. Users loved our previous joint design of New Tea. When we launched the new version, some users who did not immediately find their favorite items in the new interface wrote, “bring back the old site.” But the numbers show that the new version is more effective.
Got a similar task?
DISCUSS

New Tea: â„–1 industry leader by all metrics in 2 years

In our focus was to built a profitable multichannel marketing system that fulfills the sales plan. As the result, New Tea has become No. 1 in the niche – the flagship that competitors are trying to catch up.
Tea digital
We’re attracting customers at the all sales funnel stages: from acquaintance to the first purchase, from purchase to a loyal customer and further - repeating sales, upsells and an increasing in the average check.
website
x2
Annual doubling of business turnover
x15
The average monthly number of transactions has increased over 2.5 years
x20
Growing from 0 to Undisputed Industry Leader in SEO
  • Campaigns scaling and new channels connecting
  • Search, Dynamic Search, E-commerce Campaigns, Remarketing, and Dynamic Remarketing
  • Advanced e-commerce
  • ROMI-driven marketing model
Email-
campaigns
trigger (automatic) and regular; segmentation.
Turnkey
product development and advertising campaigns.
Seasonal / holiday activities
From idea to multichannel campaigns: Christmas gifts, Valentine's Day, Women's Day and niche holidays.
New tea New tea
New tea New tea
New products launch
Product development and promotion for B2B and B2C segments - corporate gifts, horeca, tea infuser, etc.
Volodymyr
Head of the agency
An engagement that everyone has benefited from
It turned out to achieve outstanding results due not only to the work of our team, but also to the deep client process involvement. As we dived deep into the tea business (by the way, as a result we became if not professional tee testers then definitely fans of good tea) so the client dived deeply into digital marketing. He wanted not results only – although this is primarily – but also a clear understanding of how everything works and how we plan to achieve ambitious goals. Everyone benefited from this involvement: we got a client who charged us with new ideas, and the client achieved the best result possible.
Do you have a similar
task?
LET'S DISCUSS

A corporate style
for the tea brand from scratch

Chinese tea is not a basic necessity. The taste is for connoisseurs, the price is expensive, there are a lot of competitors. Therefore, the identity should help the tea brand to be correctly recognized at any point of contact with a customer.

AND NO DRAGONS!
We were for our customer's suggestions that we had to avoid classic Chinese attributes such as red and gold colors and dragons. The traditional Chinese style does not fit the brand that propagates brewing tea in straits by technological devices. Therefore we were inspired by European design, eco, craft and minimalism. Olesya and Zhenya approved the concept at first sight.
website
Logo is a stylized image of Lu Yu 陸羽, the author of the treatise about tea
30+
application formats:
signboards, stickers,
gift packages
New tea
as well as White Label branding
We are focused on points of interaction of the brand with customers
New tea
EUGENIA
Creative director
Sometimes you get to know the project and a chemistry happens
Our chemistry appeared with a first sip. I can not recall exactly that sip (it seems to me it was Tie Guan Yin, Iron Goddess of Mercy oolong), magic took place. We absolutely realized that NewTea has a great future and we wanted to be the part of it. We succeeded in design right away because colors, typography, shapes, icon style were great.
Do you have a similar
goal?
DISCUSS