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New Tea

Distributor of Cool Chinese Tea and Brewing Gadgets
Our
task
Build a brand and help it become №1 in your industry in all digital metrics (spoiler alert: it worked out)

New Tea: #1 industry leader by all metrics in 2 years

In our focus was to built a profitable multichannel marketing system that fulfills the sales plan. As the result, New Tea has become No. 1 in the niche – the flagship that competitors are trying to catch up.
Tea digital
We’re attracting customers at the all sales funnel stages: from acquaintance to the first purchase, from purchase to a loyal customer and further - repeating sales, upsells and an increasing in the average check.
x2
Annual doubling of business turnover
x15
The average monthly number of transactions has increased over 2.5 years
x20
Growing from 0 to Undisputed Industry Leader in SEO
  • Campaigns scaling and new channels connecting
  • Search, Dynamic Search, E-commerce Campaigns, Remarketing, and Dynamic Remarketing
  • Advanced e-commerce
  • ROMI-driven marketing model
Email-
campaigns
trigger (automatic) and regular; segmentation.
Turnkey
product development and advertising campaigns.
Seasonal / holiday activities
From idea to multichannel campaigns: Christmas gifts, Valentine's Day, Women's Day and niche holidays.
New products launch
Product development and promotion for B2B and B2C segments - corporate gifts, horeca, tea infuser, etc.
Volodymyr
Head of the agency
An engagement that everyone has benefited from
It turned out to achieve outstanding results due not only to the work of our team, but also to the deep client process involvement. As we dived deep into the tea business (by the way, as a result we became if not professional tee testers then definitely fans of good tea) so the client dived deeply into digital marketing. He wanted not results only – although this is primarily – but also a clear understanding of how everything works and how we plan to achieve ambitious goals. Everyone benefited from this involvement: we got a client who charged us with new ideas, and the client achieved the best result possible.
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task?
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A corporate style
for the tea brand from scratch

Chinese tea is not a basic necessity. The taste is for connoisseurs, the price is expensive, there are a lot of competitors. Therefore, the identity should help the tea brand to be correctly recognized at any point of contact with a customer.

AND NO DRAGONS!
We were for our customer's suggestions that we had to avoid classic Chinese attributes such as red and gold colors and dragons. The traditional Chinese style does not fit the brand that propagates brewing tea in straits by technological devices. Therefore we were inspired by European design, eco, craft and minimalism. Olesya and Zhenya approved the concept at first sight.
Logo is a stylized image of Lu Yu 陸羽, the author of the treatise about tea
30+
application formats:
signboards, stickers,
gift packages
as well as White Label branding
We are focused on points of interaction of the brand with customers
EUGENIA
Creative director
Sometimes you get to know the project and a chemistry happens
Our chemistry appeared with a first sip. I can not recall exactly that sip (it seems to me it was Tie Guan Yin, Iron Goddess of Mercy oolong), magic took place. We absolutely realized that NewTea has a great future and we wanted to be the part of it. We succeeded in design right away because colors, typography, shapes, icon style were great.
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goal?
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Online store
newtea.ua

While developing the website we had a goal to make it the best online store of tea at that time. Therefore we put in a lot of efforts and worked out each element that affect conversion starting from UI/UX to copywriting.

Online store newtea.ua

01

Development of TOP-1 e-Commerce in the premium
tea niche in Ukraine.

Newtea.ua 3.0 on Drupal 11

Newtea.ua 3.0 on Drupal 11

The third version of the website we have developed for New Tea since its launch in 2016. A complete redesign and modern technology stack that ensures stable operation and easy maintenance. Distributed software architecture with CMS Drupal 11 and Nuxt 3 (Vue.js 3).

Website
Newtea.ua 3.0 on Drupal 11
Average check
+27%
Failure rate
-18.5%
The fate of interaction
+10%
Average session duration
+8.3%
Views per session
+31.6%
Income
+67.5%

Why is newtea.ua the top tea e-commerce site?

1
The most comprehensive presentation of tea on the product card, so that you can experience both the taste of tea and the love for it of its founders, Yevgen and Olesia.
2
The coolest multi-level loyalty program in the niche, so that the customer becomes ours forever
3
Maximum order processing tools for store administrators.

Product card

Product card
Product card
Mass actions with goods can be performed quickly using an import-export file in Google Spreadsheet connected via our API.

The coolest multi-level loyalty program in the niche, so that the customer becomes ours forever

The NT-Club multi-level loyalty program combines the tea shop catalog with user accounts where they can track their discounts and bonuses. Dynamic frames are integrated into product cards, linked to the user's personal progress in various types of achievements.
Multi-level loyalty program

The process of obtaining larger discounts is gamified: users complete quests, try different types of tea, leave reviews, and collect NT points for their purchases. The discount is calculated and increased automatically when certain conditions are met, such as purchasing various goods or reaching certain levels in the loyalty program. The logical core of the loyalty program is fully editable from the admin panel.

Multi-level loyalty program
Multi-level loyalty program

Flavour map

The map is designed for connoisseurs of complex teas, such as pu-erh. This system is integrated into an online platform and allows users to learn about the subtle nuances of tea flavors and gain a deeper understanding and appreciation of the complexity of the flavor palette through a visualized map.
Flavour map

Game mechanics: selector and tests

No traditional tea catalog will answer the questions: “What to brew when it's a snowy winter evening outside and you want to watch a TV series?” or “What do you need to make the impossible possible?” But New Tea's tea selector will answer these questions and recommend the best teas for the occasion.
Game mechanics: selector and tests
Game mechanics: selector and tests
Game mechanics: selector and tests
Game mechanics: selector and tests

Faceted navigation in the catalog

Faceted navigation in the catalog

Faceted navigation based on a proprietary module for Drupal supports various scenarios for selecting tea and related products.

Faceted navigation in the catalog
Faceted navigation in the catalog
Faceted navigation in the catalog

Business opportunities

Maximum integration of everything with everything

We developed software solutions for integrating external services with the Drupal system of the newtea.ua website: Nova Poshta, Checkbox, Liqpay, TurboSMS, sms fly, Google Sheet, Google Analytics 4, as well as warehouse and ERP, connected Google Merchant Center, Google Ads, eSputnik.

Scaling

The website is designed to quickly support the company's entry into new markets (multilingualism, multicurrency, multidomain, etc.).

Built-in CRM

Advanced e-commerce and our own CRM system for order management based on the website admin panel.

Tea e-commerce site newtea.ua
Tea e-commerce site newtea.ua
Tea e-commerce site newtea.ua
VLADIMIR
The head of the Agency
The ideal website is not about achieving one goal, it is about continuous improvement process
If you need to constantly improve your business performance and bypass your competitors, it is unacceptable for you to roll out a great website and repose on your laurels. Except to calm down. The website NewTea at the time of launch was the most convenient and pleasant in its niche in Ukraine. It raised the bar, and the competition started to tighten up, but users started getting used to it. These challenges left us with the only winning strategy, namely, continue to evolve and very fast.
Do you have a similar task?
DISCUSS