The ideal website is not about achieving one goal, it is about continuous improvement process
If you need to constantly improve your business performance and bypass your competitors, it is unacceptable for you to roll out a great website and repose on your laurels. Except to calm down. The website NewTea at the time of launch was the most convenient and pleasant in its niche in Ukraine. It raised the bar, and the competition started to tighten up, but users started getting used to it. These challenges left us with the only winning strategy, namely, continue to evolve and very fast.