Tea e-commerce newtea.ua

Development of the TOP-1 e-commerce platform in the premium tea niche in Ukraine.

Newtea.ua 3.0 on Drupal 11

The third version of the site that we have developed for New Tea since its launch in 2016. A complete redesign and a modern tech stack ensure stable performance and easy maintenance. Distributed software architecture with CMS Drupal 11 and Nuxt 3 (Vue.js 3).

Website

Average check

+27%

Failure rate

-18.5%

Engagement rate

+10%

Average session duration

+8.3%

Views per session

+31.6%

Income

+67.5%

Why is newtea.ua a top tea e-commerce?

The most comprehensive tea presentation on the product page, allowing customers to feel both the taste of the tea and the passion of its founders – Yevhen and Olesia.

The coolest multi-level loyalty program in the niche, designed to keep customers with us forever.

Maximum order processing tools for store administrators.

Product page

Mass actions with products can be performed quickly using an import-export file in Google Spreadsheet connected via our custom API.

Multi-level loyalty program that makes customers fall in love with the brand

NT-Club combines the tea store catalog with user accounts, where users can track their discounts and bonuses. Product pages include dynamic frames linked to the user’s personal progress in various achievement types.

The process of earning larger discounts is gamified: users complete quests, try different teas, leave reviews, and collect NT-points for purchases. Discounts are calculated and automatically increased upon meeting certain conditions, such as purchasing different products or reaching specified levels in the loyalty program. The logical core of the loyalty program is fully editable from the admin panel.

Flavour map

Designed for enthusiasts of complex teas such as pu-erh. It’s integrated into the online platform, letting users explore subtle tea notes and gain a deeper appreciation of the tea’s complex flavor profile through an interactive visual map.

Game mechanics: selector and tests

No traditional tea catalog asks: “What to brew on a snowy winter evening while watching a series?” or “What is needed to do the impossible?”. The New Tea selector provides answers and recommends the best tea varieties for these scenarios.

Faceted catalog navigation

Built on a custom Drupal module, it supports various scenarios for selecting tea and related products.

Business capabilities

Maximum integration of everything with everything

We developed software solutions for integrating external services with the Drupal system of newtea.ua: Nova Poshta, Checkbox, LiqPay, TurboSMS, SMS Fly, Google Sheet, Google Analytics 4, as well as warehouse and ERP systems. Google Merchant Center, Google Ads, and eSputnik were also connected.

Scalability

The site is designed to quickly support the company’s expansion into new markets (multilingual, multi-currency, multi-domain, etc.).

Built-in CRM

An advanced e-commerce platform and a custom CRM system developed by us for order administration through the site’s admin panel.