Insulation product promotion campaign

We have developed a separate landing page for each segment of the campaign. So, a user who clicked on the banner with the question "Are you insulating a flat roof?" ended up on a page dedicated to this type of insulation and the necessary URSA product for this.

We have significantly reduced the cost of creating such landing pages by using a single template and only customizing it for the desired message and product.

Our tactic was the maximum segmentation according to the ways of using the products. In each of the channels, it was necessary to set up the most relevant targeting so that users would see our offer at the peak of their interest. We set up events and tracked key metrics in analytics. This helped us adjust campaigns and achieve KPIs throughout the process.