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URSA

International manufacturer of building materials for thermal insulation
Our
task
Make a complex building product understandable and cool

URSA Heat efficiency calculator

A step-by-step tool for choosing a heater for each of the house designs. As a result, the user receives a detailed calculation of the thermal insulation effectiveness and recommendations for the materials choice.
INSTANT CALCULATION OF SAVINGS
Everything is great, but what exactly will I save and when will the investment in thermal insulation pays off? Now the answer can be received in a few minutes. Choose your area of residence (this is important), house parameters and insulation options. On the last step, you can play with the isolation parameters and see how this affects the final numbers.
Development of a mathematical model and software architecture
The calculator has become the second most visited section on the site after the main one
97
3d models of constructions with URSA mineral insulation
VLADIMIR
The head of the Agency
The project on which all the mathematics of the university course came in handy
For a while, I had to change my specialty to a heat-insulating engineer in order to correctly develop a mathematical model that would correctly process all the data. Do you know how the thermal conductivity (λ) is calculated? And I didn't know.
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goal?
DISCUSS

An interactive awareness campaign on thebenefits of insulation

Under the slogan "Save on heating - spend on living", we turned to the audience of private house owners to clearly show them the financial benefits of thermal insulation.
RENT A VERSAILLES?
Based on the miscalculations of savings from insulation, we have implemented an interactive game. The user could see what can be purchased with the funds that he will save on heating costs if he completely insulates his house. As you move along the timeline (1-10 years), items become more and more expensive – from a smartphone to climbing Mount Everest.
Interactive configurator with 23 savings levels and 4 item options
Coverage of more than 130,000 in one autumn season in Ukraine
More than 1,500 targeted actions: games, calculations of savings, sending forms, etc.
50+
item icons
EUGENIA
Creative director
When the price of gas in Ukraine has tripled, people have become more noticeably interested in how to insulate their homes
But it was not clear to everyone that heat losses, and hence heating costs, that's really colossal sums. So, if you have an uninsulated house, with, like, 150 squares, then in 6-7 years you literally throw out the cost of MBA tuition in some good European school. Our task was to translate abstract economy into something concrete for the audience, the value of which would be more understandable for a person.
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goal?
DISCUSS

Insulation product promotion campaign

How about introducing millions of people to URSA's core products?
But what if there are several products and ways to use them? What is the best way to connect a person and the product that he needs now? We decided to personalize the suggestions and fit them into the user's context.
16 Landing Pages
We have developed a separate landing page for each segment of the campaign. So, a user who clicked on the banner with the question "Are you insulating a flat roof?" ended up on a page dedicated to this type of insulation and the necessary URSA product for this.

We have significantly reduced the cost of creating such landing pages by using a single template and only customizing it for the desired message and product.
We developed all the necessary prototypes and content – texts and graphics, including 3d
Created a template platform for quick deployment of customized landing pages
VLADIMIR
The head of the Agency
We turned to users who were choosing building materials for the construction of a private house and offered URSA title products
The proposals have been personalized as much as possible depending on the application of the thermal insulation. This allowed us to offer the user exactly what he needs "in this moment". Therefore, the transitions and interactions on the landing pages were of the highest quality.
16 digital- CAMPAIGNS AT THE SAME TIME
Our tactic was the maximum segmentation according to the ways of using the products. In each of the channels, it was necessary to set up the most relevant targeting so that users would see our offer at the peak of their interest. We set up events and tracked key metrics in analytics. This helped us adjust campaigns and achieve KPIs throughout the process.
Every sixth user viewed more than 75% of the landing page
More than 5,000 users performed targeted actions
250+
banners resizes and hundreds of text ads for 10 channels of paid traffic
Reaching over 10 million users
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goal?
DISCUSS

URSA
Product Navigator

Tool to help you select URSA products for thermal insulation of specific building structures - roofs, walls, foundations, balconies, ceilings and partitions.
4 STEPS TO
THE RIGHT
PRODUCT
A step-by-step visual navigator that covers virtually the entire URSA range and shows how to correctly apply the material in the selected design.
Development of UI/UX interfaces and software implementation
We developed a 3d model of a house and 30 3d models of building structures
VLADIMIR
The head of the Agency
Our task was to shorten the user's path through the site to a specific product
Yes, the site has sections by application industries. But the user, firstly, might not immediately understand the difference between the partitions and ceilings, and secondly, he had some problems with switching between products. Therefore, we decided to visualize the entire product map with an entry through the using. Now all constructions are clearly visible, products can be seen in one screen and compared.
Do you have a similar
goal?
DISCUSS