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Tea e-commerce
newtea.ua

Development of TOP-1 e-Commerce in the premium tea niche in Ukraine

Online store newtea.ua

01

Development of TOP-1 e-Commerce in the premium
tea niche in Ukraine.

Newtea.ua 3.0 on Drupal 11

Newtea.ua 3.0 on
Drupal 11

The third version of the website we have developed for New Tea since its launch in 2016. A complete redesign and modern technology stack that ensures stable operation and easy maintenance. Distributed software architecture with CMS Drupal 11 and Nuxt 3 (Vue.js 3).

Website
Newtea.ua 3.0 on Drupal 11
Average check
+27%
Failure rate
-18.5%
The fate of interaction
+10%
Average session duration
+8.3%
Views per session
+31.6%
Income
+67.5%

Why is newtea.ua the top tea e-commerce site?

1
The most comprehensive presentation of tea on the product card, so that you can experience both the taste of tea and the love for it of its founders, Yevgen and Olesia.
2
The coolest multi-level loyalty program in the niche, so that the customer becomes ours forever
3
Maximum order processing tools for store administrators.

Product card

Product card
Product card
Mass actions with goods can be performed quickly using an import-export file in Google Spreadsheet connected via our API.

The coolest multi-level loyalty program in the niche, so that the customer becomes ours forever

The NT-Club multi-level loyalty program combines the tea shop catalog with user accounts where they can track their discounts and bonuses. Dynamic frames are integrated into product cards, linked to the user's personal progress in various types of achievements.
Multi-level loyalty program

The process of obtaining larger discounts is gamified: users complete quests, try different types of tea, leave reviews, and collect NT points for their purchases. The discount is calculated and increased automatically when certain conditions are met, such as purchasing various goods or reaching certain levels in the loyalty program. The logical core of the loyalty program is fully editable from the admin panel.

Multi-level loyalty program
Multi-level loyalty program

Flavour map

The map is designed for connoisseurs of complex teas, such as pu-erh. This system is integrated into an online platform and allows users to learn about the subtle nuances of tea flavors and gain a deeper understanding and appreciation of the complexity of the flavor palette through a visualized map.
Flavour map

Game mechanics: selector and tests

No traditional tea catalog will answer the questions: “What to brew when it's a snowy winter evening outside and you want to watch a TV series?” or “What do you need to make the impossible possible?” But New Tea's tea selector will answer these questions and recommend the best teas for the occasion.
Game mechanics: selector and tests
Game mechanics: selector and tests
Game mechanics: selector and tests
Game mechanics: selector and tests

Faceted navigation in the catalog

Faceted navigation in the catalog

Faceted navigation based on a proprietary module for Drupal supports various scenarios for selecting tea and related products.

Faceted navigation in the catalog
Faceted navigation in the catalog
Faceted navigation in the catalog

Business opportunities

Maximum integration of everything with everything

We developed software solutions for integrating external services with the Drupal system of the newtea.ua website: Nova Poshta, Checkbox, Liqpay, TurboSMS, sms fly, Google Sheet, Google Analytics 4, as well as warehouse and ERP, connected Google Merchant Center, Google Ads, eSputnik.

Scaling

The website is designed to quickly support the company's entry into new markets (multilingualism, multicurrency, multidomain, etc.).

Built-in CRM

Advanced e-commerce and our own CRM system for order management based on the website admin panel.

Tea e-commerce site newtea.ua
Tea e-commerce site newtea.ua
Tea e-commerce site newtea.ua
VLADIMIR
The head of the Agency
The ideal website is not about achieving one goal, it is about continuous improvement process
If you need to constantly improve your business performance and bypass your competitors, it is unacceptable for you to roll out a great website and repose on your laurels. Except to calm down. The website NewTea at the time of launch was the most convenient and pleasant in its niche in Ukraine. It raised the bar, and the competition started to tighten up, but users started getting used to it. These challenges left us with the only winning strategy, namely, continue to evolve and very fast.
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