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Branding of the <b>IKO Metals plant</b>

The world's largest production of lightweight pressed metal roofing

Branding of the IKO Metals plant

02

The IKO Metals plant is the world’s largest manufacturer of pressed metal roofing. Occupying more than 22,000 square meters in Tongeren, Belgium, it produces composite roof tiles for its subsidiary brands – Metrotile, Gerard, Decra, and Tilcor with whom we have been working since 2014.

Branding of the IKO Metals plant (1)

50+ branding elements for the world’s largest lightweight roofing manufacturer

The IKO Metals marketing team planned to host an Open House Day at the factory and tasked us with developing corporate branding for the production and service areas, as well as promotional materials for the event.

Branding of the IKO Metals plant (2)
Branding of the IKO Metals plant (3)
Branding of the IKO Metals plant (4)
Branding of the IKO Metals plant (5)
Branding of the IKO Metals plant (6)
20+
navigation elements Directional signs, plaques, signage, and navigation maps of the factory.
34
plaques for production lines and equipment
Branding of the IKO Metals plant (7)
Branding of the IKO Metals plant (8)
Branding of the IKO Metals plant (9)
Branding of the IKO Metals plant (10)

Wall of Fame

The history of IKO Metals’ brands dates back to 1957 and includes discoveries, innovations, and technological breakthroughs. The Wall of Fame is located at the heart of the production facility, allowing every factory worker to feel connected to the proud legacy they continue.
Wall of Fame (1)
Wall of Fame (2)
Wall of Fame (3)

Marketing materials for the Open House Day

Banners, leaflets, gift stickers, and outdoor and online branding for a campaign aimed at attracting local community visitors to discover the region’s largest construction manufacturing facility.
Marketing materials for Open Day (1)
Marketing materials for Open Day (2)
Marketing materials for Open Day (3)
Butorin
Butorin
Designer
Challenge
All materials had to comply with the brand guidelines, which consisted only of a logo and a color palette. Therefore, we had to develop a stylistic concept almost from scratch. The new visual style had to maintain visual consistency across a wide variety of applications while conveying the brand’s values.

As a result, we managed to find the right design tone, even after the branding project was completed and the Open House Day had taken place and continued to live on in IKO Metals’ corporate and marketing materials.

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